The ultimate goal of CRO is to find the version that has maximal potential for conversion, with minimum effort. As a result, we get a new term – conversion rate optimization.
CRO involves the testing of multiple factors, in order to see if, and how they impact website conversions. At a macro level, CRO may involve testing large elements, like checkout process – and, at a micro level, you may be involved in testing the color of a single button.
Data Driven Decisions
By introducing CRO, experience-led or even “gut feeling” decisions are being eliminated. There’s no “I think” decision making – with CRO in place, you’re using the “I know” model.
By utilizing A/B tests and evaluating the results, you will be able to make better decisions in the future – decisions based on historical data.
As a result of data driven decisions, you will have implemented solutions that provide consistent and better overall results.
Yes, you will eventually make more money! CRO is not a shortcut or sprint, it’s more like a long road or a marathon, where you experience incremental growth on all levels.
As a result, CRO will help you find long-term strategies to improve your conversion rates.