Facebook User Stats that Affect Your Business
Facebook’s mobile app has over 1.8 billion monthly active users (MAUs), with 900 million of those being mobile-app only. This number is significant, not only because of its size, but because Facebook continues to improve its mobile application and mobile site which attracts more users every year.
Over 1 billion users log onto Facebook daily, and it’s desktop and mobile MAUs total 2 billion.
79 percent of online adult internet users are on Facebook.
Over 307 million Facebook users are in Europe.
Around 30 percent of Facebook users are 25 to 34-years of age.
Expert insight: On Thursdays and Fridays engagement on Facebook is 18 percent higher than the rest of the week. However,ost traffic on Facebook usually happens mid-week, between 1 and 3 pm.
While younger Facebook users are adapting to, and using other networks, such as Instagram (owned by Facebook), this social network remains a primary source of information for many. In the U.S, 50 percent of 18 to 24-year olds hop on Facebook shortly after waking up in the morning.
The split between male and female Facebook users is pretty even.
What can a Facebook do for your business?
Well… More than a couple of things.
It can raise brand awareness, local awareness, reach, traffic, engagement, app installs, conversions, lead generation, conversions, product sales, and store visits.
It’s tough to think of a business that can’t benefit from one of these ad campaigns.