The Display Network is most used to display banners (image ads) on the sites targeted by the user. In addition to display ads on the Display Network, you can also promote your business with text ads, mobile ads and apps, as well as video ads. In this article, we will focus on the more traditional, image ads (banners).
There are many options for targeting Google Display ads. You can show your ads on websites related to a specific topic, or keywords that appear on the site. ,You can also pinpoint websites based on the interests of their visitors, , or you can even select specific websites where you want your ads to be displayed.
Let’s illustrate this with an example. Say you run a fishing equipment store, and you want to advertise on the Google Display Network. You can choose to show your ads on websites about fishing, nature, and outdoors. Alternatively, you can select all websites that use terms like “fishing”, “nature”, or “fishing boats” in their web content. Finally, you can manually select websites where you want your ads to be displayed. More than that, you can also set some demographic criteria for your target audience, so your ads can be shown only to users of specific age or sex (in this scenario, men aged 35 to 65 could be a good bet).