Ads on mobile phones appear on Search and Display Network, with the same, or slightly customized layout compared to those on desktop computers. In the Display Network, besides the classic banners, ads also appear within installed apps on the user’s device. This not only increases the reach of the Display network, but also offers many new opportunities for mobile advertising.
In-app advertising lets you reach users who spend more time on mobile devices using apps than mobile browsers, where the highest percentage of ads have so far been shown. As with Display Network, you can target specific apps that your audience uses.
In addition to in-app advertising s, it is also quite a popular solution to advertise the applications themselves. This is very useful for developers and companies that have already made their applications, but they want to further popularize them and increase the number of installations. Additionally, you can even increase the use of already installed applications, by using ads on Search and Display networks.