E-commerce is a functionality implemented in the site code for more detailed monitoring of financial transactions (shopping) on a site organized as a webshop. Transaction tracking can be done through Google Analytics, where we can see things like the exact name of the product sold through the site, its price, the device through which the transaction was made, the customer’s location, and more.
In this regard, E-commerce advertising for this kind of websites is one of the most complex, and requires constant optimization, monitoring of results in Google Analytics, as well as a deeper analysis of the purchasing and behavior of customers. Such campaigns are often done hand-in-hand with dynamic ads, as such sites almost as a rule have a large number of pages and articles. From our experience, the combination of these two functionalities yields the best results.