The selection and ordering of ads that appear on these paid positions depends on multiple factors, but above all the relevance of the ad to what they are looking for, that is, the set of keywords they put in the Google search engine.
Payment for ads
Another great advantage when Google Advertising is concerned is that it is based on a pay-per-click model, which would mean that the ad is shown free of charge and the money is spent when someone clicks on it. There is no universal click price – it is different from work to activity and depends on many things, but we can say that the key factor it depends on is the level of competition in the search for a particular keyword. Rates are formed on a open bidding system, and practically every time you do a search, bids are triggered among all bidders who would actually like to appear on those paid (prominent) positions for a particular keyword. Also, in most cases, a daily budget or daily spending limit is set and when it is spent – the ad is vacating for that day. There is no lower limit of daily budget.
The benefits of Google Advertising
Ads draw attention to your business -Paid ads on Google are not limited to positions above the organic (unpaid) results, but also provide you with various add-ons, such as a direct call-to-mobile plug-in.
AdWords is highly measurable – This system is integrated with Google Analytics so you can easily track the performance of your campaign and see what you get for your money. At any moment, you can see what budget is spent, at what time of the day, for which keywords, and much more statistical data. You can read more about this on our Google Analytics page.
You have complete control at all your times – You choose your daily budget and the amount you pay for each click. Change, pause, or stop your ads at any time. Possibly the biggest advantage of this kind of advertising is that you can be present at the very moment when someone in Google is looking for what you have to offer. Also, you can advertise on the locations you want, at any time of the day you want it.
Advertising on the Google Display Network is an another important segment of Google Advertising, and can be a powerful weapon if managed properly. The Google Display Network represents millions of partner sites in the world that have the option to show Google display ads. These ads will appear on partner sites that match selected targeting, such as geographic location, topics, or even a specific site of your choice. All targeting options of Display ads can be viewed on our Google Display advertising page.
On Google Search you can show only text ads, while Display Advertising has a range of additional options and different ways of advertising, such as banners and video ads. Also, targeting and selecting an audience on the Display Network is highly versatile, and can be achieved with one or more parameters.