Google Analytics has definitely set itself apart as a market standard when it comes to measuring website visits. Most websites already have a Google Analytics code to measure visits. In addition to integrating with AdWords, Google Analytics can be used to analyze and optimize each online campaign, regardless of the website’s platform.
The data Google Analytics can show us can be divided into 4 basic groups:
- Visitor information
- Data on the acquisition (source) of the site visit
- Visitor Behavior on the Site
- Information about special actions on the site
By using and cross-referencing data from these categories, we can get detailed information about who visited the site, how they came there, what they did on the site, and what important actions did they take. Additionally, you can obtain more detailed information about your target group from Google Analytics, which gives you some important information in which direction you can adjust your offer.
As a certified Google Partner, we provide free training for Google Analytics as well as analysis of your website’s and campaign statistics. This can enable you to understand and analyze available data, and constantly improve your business on your own.