Are you a demand generation marketer, focused on leads, or a brand marketer looking to raise awareness?
The great advantage of LinkedIn: it is that it is a uniquely focused social network—it’s all business, all the time.
Why use LinkedIn ads?
LinkedIn introduced pretty significant features and usability upgrades to help build its community to the point where 40 percent of users visit the site every day. With 467 million users and 92 precent of B2B marketers who choose it over every other social network, it has become pretty clear that LinkedIn has crystalized itself as a primary option for B2B adversing.
Types of LinkedIn ads
Whether you want to target executives, influencers, or job seekers, there are various ways to advertise on LinkedIn through different ad types, including self-serve, partner programs, and other options. Each type of LinkedIn ads comes with its own benefits and best practices.
LinkedIn self-serve ads
Sponsored Content lets you share posts to your Company Page, while targeting an audience on LinkedIn. It helps you spread company news, promotions, relevant industry articles, SlideShare presentations, as well as Vimeo and YouTube videos.
Text Ads let you advertise on LinkedIn to drive traffic to your LinkedIn Company Page or your website. This is a quick and easy desktop-only option that lets you feature a compelling headline, a description, and an eye-catching image in a variety of ad formats.
Sponsored InMail enables you to send personalized messages to targeted LinkedIn users through LinkedIn’s email client, LinkedIn Messenger. It’s an effective option if you want to go for a more personalized approach to drive conversion rates.
LinkedIn Display Ads
Display Ads is LinkedIn’s programmatic advertising solution. This means you can purchase ads through your preferred advertising platform or a private or public auction.
Display ads allow for a greater variety of media, including text, audio, video, and images, which makes them more visually compelling and interactive.
LinkedIn Dynamic Ads
Dynamic Ads are highly customizable personalized ads. They are dynamically generated according to your audience’s activity.
This kind of advertising is especially useful for building relationships and delivering personalized messages to the most influential members of your audience. It’s a great way to really make people sit up and take notice.