Facebook User Stats that Affect Your Business
Facebook’s mobile app has over 1.8 billion MAUs. 900 million of those are mobile-app only users. This number is significant, not only because of its size, but because Facebook continues to improve its mobile application and mobile site which attracts more users every year.
Over 1 billion users log onto Facebook daily, and it’s desktop and mobile MAUs total 2 billion.
79 percent of online adult internet users are on Facebook.
Over 307 million Facebook users are in Europe.
Almost 30 percent of Facebook users are 25 to 34-years of age.
On Thursdays and Fridays engagement on Facebook is 18 percent higher than the rest of the week. But, the most traffic to Facebook is approximately mid-week between 1 and 3 pm.
While younger Facebook users are adapting to and using other networks such as Instagram (owned by Facebook), they’re not ignoring the social network. In the U.S., 50 percent of 18 to 24-year olds hop on Facebook shortly after waking in the morning.
Facebook users are divided fairly evenly between men and women.
What can a Facebook do for your business?
It can raise brand awareness, local awareness, reach, traffic, engagement, app installs, conversions, lead generation, conversions, product sales, and store visits.
It’s tough to think of a business that can’t benefit from one of those types of ad campaigns!