From today’s perspective, of the number of backlink and / or keyword counts, from high PageRank sites is not the goal of SEO. Ultimate goal is a reward from search engines, based on a content, reached through relevant (set of) keywords – that drives customers through particular sales funnel. If we tell you that, compared to PPC advertising, the results of SEO are far more cost-effective – we hope we now have your full attention.
Complicated? Maybe, but the result is simple – and measurable: position yourself or your business on all the right places, and use that visibility to drive real growth in company’s sales volume.
Sinpron has extensive experience with Search engines. In fact, one of our first projects was a development of a search engine,using ASPSeek’s indexing robot and search daemon, with customized PPC middleware at application layer, for serving ads on a largest Internet portal in SE Europe at the time (case study is on the way as of this writing).
That said, we have carefully used our time to stay ahead of the competition with constant experimentation and research on trial & error model of training the Sinprex ranking engine.
If you really want to dive into nits and bits of decision-making of the buying process in the Internet era, we strongly suggest you should start with Zero Moment of Truth. It’s a Google’s overview of the whole process in the domain field they have been dominanting for over a decade.